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In terms of price versus production cost, bottled water puts Big Oil to shame.   But as U.S. sales of bottled water decline, a report August 13 finds that almost half of those in polyethylene terephthalate plastic bottles, better known by the initials PET, now come from municipal tap water.

Wendy Koch wrote an article in USA Today, explaining that filtered tap water makes up an increasing share of bottled water – rising from 32.7 percent in 2000 to 47.8 percent in 2009 – as the share of spring-sourced water declines, according to analysis of industry data by the nonprofit consumer advocacy group, Food & Water Watch.

“These are the numbers the bottled water industry doesn’t want you to see,” Wenonah Hauter, the group’s executive director says in a statement.

“More and more bottled water is basically the same product that flows from taps, subsidized by taxpayer dollars then poured into an environmentally destructive package and sold for thousands of times its actual value,” she says.

The industry’s International Bottled Water Association did not immediately return calls seeking comment.

The data, which come from the Beverage Marketing Corporation’s annual report on bottled water, attribute the increase in tap-sourced water to Nestle Pure Life’s switch from spring water to tap water in 2005.   They also show that U.S. sales of bottled water increased sharply from 2002 to 2007 but have since fallen.

Using a drinking water filtration system on your home tap water just makes CENTS!   Save more money, get better quality water to protect your health, and prevent all that plastic from going into our landfills…..all at the same time!

PS:   “Evian” spelled backwards is “naive”.   Don’t be naive!   Get your OWN water filter system installed in your home!

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