Google Buzz

According to a recent comScore report, American consumers conducted more than 16 billion searches during the month of July, with Yahoo gaining 1.2% of search engine market share.   Yahoo’s gains was largely at the expense of Google sites, which lost 1% of search market share month-over-month.   Google is still the front-ruunner with 61.6% of the search market.

Bing and Yahoo may not make up the lion-share of your traffic but they drive nice traffic to sites and you never want to be too Google-dependant, so making sure you are going to do well on Yahoo/Bing is important.   At a recent SEO Conference (SES SF) it was said “Yahoo and Bing are merging.   They’ll be 100% merged by the end of August or the beginning of September.   It’s not something to ignore anymore.   You’ll be missing out on 10 to 12 percent of traffic.”

Some tips:

1. Bing likes older domain names so now is not the time to give up a domain name with good history and start again.

2. Titles are important.   Bing seems to place a lot of emphasis on Title tags, so make sure you use your best keywords in the title tags of every page on your site.

3. Bing seems to place a higher value on pages that have at least 300 words.

4. Link popularity is important – just make sure they are from relevant sites!

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Filed under: Internet Marketing Secrets • Words of Wisdom

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